|Three Manitoba experiences highlighted in international tourism campaign|
|By Travel Manitoba | October 21 2011 (0 Comments)|
Winnipeg, Manitoba, October 20, 2011 – A tour that unravels the esoteric mysteries of Manitoba’s Legislative Building, a unique fishing experience that includes a river boat ride to a historic fur trade portage, and kayaking with pods of beluga whales are three of the latest Manitoba tourism experiences to be included in Canada’s “Signature Experiences” collection.
The prestigious Signature Experiences Collection® (SEC) of the Canadian Tourism Commission (CTC) is an innovative marketing program with the goal of inspiring more high-spending international travellers to book their next vacation in Canada. It showcases high-quality Canadian tourism enterprises that deliver the authentic experiences CTC research says international customers look for when they choose a vacation.
The 115 SEC members are ambassadors of Canada’s tourism brand, "Canada. Keep Exploring," and have met rigorous criteria to ensure they will stand out in a crowded and competitive marketplace.
The newest Manitoba Signature Experiences include:
"The Signature Experiences designation is important in promoting the diversity of tourism opportunities available in Manitoba to an international market", says Colin Ferguson, President and CEO of Travel Manitoba. "By qualifying to become part of the collection, tourism businesses have the opportunity to reach key international audiences through CTC marketing, media and sales campaigns in 11 international markets," says Ferguson.
"Right now, Manitoba is mainly known for polar bears, which is a fraction of what this province has to offer," says Don Finkbeiner, owner of Heartland International Travel & Tours. "The designation brings greater awareness of Winnipeg and Manitoba to the international stage."
Previously designated members of the Signature Experiences Collection® from Manitoba include Marvels of Manitoba from Churchill Nature Tours, Birds, Bears and Belugas from Churchill Wild and Polar Bears by Tundra Buggy by Frontiers North.
|Categories: experiential tourism | news | tourism industry initiatives|
|Tags: International | Tourism | Campaign | News | Release|
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