With more tourists seeking unique and unexpected experiences, experiential tourism has fast become an industry-wide opportunity to expand your tourism offerings and client base.

The Canadian Tourism Commission (CTC) has released the 2nd edition of the Experiences Toolkit loaded with updated information that explains what experiential travel is and the business opportunities it could represent.  Topics such as Explorer Quotient, crafting memorable experiences and telling your story to market the experience are just a few of the other areas that the toolkit touches on.

Rich with information on experiential tourism and with several examples and words of wisdom from Manitoba operators, this toolkit is a great source for those looking to dip their toes or dive right into the experiential tourism waters.

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