Travel Manitoba Conference
Focus on EQ at the Manitoba Tourism Conference
Two small letters had a big impact at this year's Manitoba Tourism Conference, September 10 and 11 at the Radisson Downtown Winnipeg. With a focus on the Canadian Tourism Commission's unique segmentation tool - Explorer Quotient, or EQ - delegates learned why this tool was created, how another province has put it to work and how they can make it work for them. Using your values and beliefs, your EQ type outlines how you like to travel, what kinds of activities you like to do when you travel, and why those activities appeal to you.
The resonating message from the keynote speaker at this year's tourism conference, Greg Klassen, Senior Vice-President of Marketing Strategy and Communications with the Canadian Tourism Commission (CTC), was that the Canadian tourism industry needs to work together to take advantage of the great potential that exists for tourism in this country. See Greg's presentation on leveraging Canada's tourism competitive advantage.
Kim Matthews, Director of Marketing for New Brunswick Tourism shared her province's successes and challenges in implementing EQ.
2012 Tourism Conference Presentation Archive
Leveraging Canada's Tourism Competitive Advantage - Greg Klassen (3MB)
Explorer Quotient Shaping New Brunswick Tourism's Corporate Culture - Kim Matthews (5MB)
2011 Tourism Conference Presentation Archive
The Power of a Great Story - Dr. Nancy Arsenault (Keynote Address) (2.6MB)
Emerging Markets China – Travel Manitoba (506kb)
Using the Power of EQ to Increase Your Profitability – Canadian Tourism Commission (3.1MB)
Global Trends & Market Demand – Canadian Tourism Commission (1.9MB)
Customer Service & Experiential Tourism - Canadian Fossil Discovery Centre & O Tours (752kb)
Green Key Achievement - Inn at the Forks (1.6MB)
A $7 Billion Segment Searching For A Place To Stay - Travel Gay Canada (821kb)
Capitalizing on Emerging Markets - Frontiers North Adventures (1.7MB)
Selling the Experience - Aikens Lake Wilderness Lodge (2.7MB)
Tourism is Risky Business - Simon Le Pine (531kb)
Understanding Your Market - Tourism Dauphin (866kb)
Using Storytelling To Grow Your Business - Meandher Creek Pumpkin Patch (2MB)
2009 Tourism Conference Presentation Archive
Expanding Your Volunteer Resources - Festival du Voyageur (153kb)
Expanding Your Volunteer Resources - Folklorama
Growing Festival Tourism - Northern Manitoba Trappers Festival (605kb)
How to Green Your Business & Attractions - Green Your Business Toolkit (844kb)
How to Green Your Business & Attractions - Manitoba Lotteries Corporation (593kb)
Maximizing Your Marketing Efforts - Ô Tours (505kb)
Multipurpose Facility Equals Tourism Opportunity - Sport Manitoba
Multipurpose Facility Equals Tourism Opportunity - Manitoba Hydro
Sales - The Travel Trade Way - Frontiers North Adventures (384kb)
The Growing Business of Meetings, Conventions & Events - Destination Winnipeg (802kb)
The Growing Business of Meetings, Conventions & Events - Winnipeg Convention Centre (759kb)
The Youth Market Revealed - Hostelling International (1.2MB)
The Youth Market Revealed - Manlab (4MB)
The Youth Market Revealed - toban experience (2.8MB)
2008 Tourism Conference Presentation Archive
Partnership Success Stories - Riding Mountain National Park
Organizing Green Meetings - CCME
Organizing Green Meetings - Fairmont (506kb)
Bridging the Divide in Product Development - Arrowhead RV Park
Bridging the Divide in Product Development - Dauphin Economic Development
Sell Yourself Seriously - Destination Winnipeg (1.7MB)
Strategies for Dealing with Labour Market Shortages - MLC (3.4MB)
Recruitment Labour Market Toolkit (5.2MB)
What are Visitors to Manitoba Doing Here Anyway? - Kisquared (2.3MB)
Authenticity & the Customer Experience - CTC (11.5MB)
Authenticity & the Customer Experience - Parks Canada (6.9MB)
Update on National Issues Affecting your Tourism Business - TIAC
