This is Tourism

When you change how you look at tourism, you see it everywhere.

Whenever we go somewhere in Manitoba, it’s almost always a tourism experience. Tourism is a vast industry that touches every corner of our province, and it’s filled with people who are devoted to creating amazing experiences—whether it’s maintaining our parks or attractions, leading tours, running hotels, games, concerts, museums, restaurants—or anything in between.

When we live so close to it, it’s hard to see it for what it is.

But it really is tourism. And we all benefit.

From the way a walk around the park can lift our spirits. A trip with your family can bring you closer together. A cultural experience can teach you new perspectives and ways of being.

All of these things—including a $1.82 billion contribution to the economy—we owe to tourism.

Browse our list below for ways to get involved in Manitoba’s strong and vibrant tourism industry.

Featured Stories

How Suzanne Found a Home in the Tourism Industry

For Suzanne Lahr, working as an Event Coordinator for RBC Convention Centre Winnipeg means something new every day.

How Sylvie Built a Career From a Creative Spark

Sylvie Foidart works with bilingual entrepreneurs and municipalities to develop tourism products and experiences that reflect the culture and heritage of Francophones and Métis in Manitoba.

One Man's Passion for Sharing His Culture Led Him to Return Home—and Stay

Today, Wyatt co-owns Wapusk Adventures, leading dog sledding adventures and northern lights tours for visitors from all around the globe.

A Classical Pianist Took a Part-Time Kitchen Job—and It Changed Her Entire Life.

Emily Butcher was studying classical piano, and like many other post-secondary students seeking part-time work, she found a job working in a kitchen. She never could have anticipated what happened next.

Journey into an Exciting New Career in Canada

For these three newcomers to the prairie city of Winnipeg, Manitoba, a career in tourism offered an exciting future full of enriching experiences and meaningful connections.

Resources

A young polar bear stands on a rock with its mother in the background.

11 Ways Tourism Benefits all Manitobans

Read our blog to learn about the ways tourism impacts and benefits all Manitobans.

Tourism is Big Business in Manitoba

Tourism is a big deal for Manitoba. It’s not just about the people who come to visit; it’s a vast industry that encompasses a wide variety of sectors, businesses, communities and the people who live here.

People are standing outside in the woods watching something and raising their hands.

Explore Manitoba

Supporting Manitoba’s tourism businesses and operators, exploring Manitoba’s greenspaces and waterways, attending festivals and events - these are all ways you can participate in tourism. Visit our travel website to find out more.