An Industry That Multiplies: Tourism’s Hidden Benefits

Posted October 10, 2024

Manitoba is not just a destination for visitors; it’s a vibrant province where all Manitobans can enjoy our natural wonders and cultural richness.


Whether it’s enjoying our plentiful parks, endless lakes and waterways, world-class museums and attractions, tasty restaurants and culinary experiences, Manitoba’s tourism industry plays a significant role in enhancing our quality of life.

Promotes Wellness and Relaxation

With wellness tourism on the rise, many Manitobans can discover the health benefits of retreats and nature getaways. New spas like Klar Sø Nordic Spa at Elkhorn Resort, Spa and Conference Centre and relaxing retreats in beautiful settings like Wild Skies Resort’s glamping geodesic domes are great examples of how tourism experiences can also be enjoyed by Manitobans. Local businesses that offer wellness services not only attract visitors but also provide residents with opportunities to unwind and recharge.

Encourages Sustainable Practices

A growing focus on sustainable tourism has encouraged tourism businesses to adopt sustainable practices—like using local ingredients, minimizing waste and supporting conservation efforts. This shift not only attracts visitors but also helps preserve our natural landscapes for future generations, ensuring Manitobans can continue to enjoy our province for many years.

Learn more about what tourism businesses are doing to preserve Manitoba’s natural resources and spaces here.

Celebrates Local Culture and Community

From local festivals to cultural events, Manitobans can help showcase our province’s rich heritage while also enjoying these community traditions. Cultural events foster a sense of pride and community spirit, allowing us to share our stories and experiences with visitors while strengthening our connections to one another.

Fosters Relationships with Indigenous People

Indigenous tourism plays an essential role in bringing all Manitobans together by deepening our understanding of Indigenous cultures and histories. Indigenous communities share their stories, fostering connections and encouraging reconciliation. By promoting inclusivity and respect, Indigenous tourism helps build stronger, more vibrant communities where everyone feels a sense of belonging.

Highlights Manitoba’s Culinary Scene

Culinary tourism is on the rise, and Manitobans are the first to benefit from our diverse food offerings. Local restaurants and food festivals provide a platform for our culinary talent and traditions, attracting visitors eager to taste Manitoba’s flavours and giving residents the chance to explore and enjoy our local cuisine.

Check out our new culinary tourism initiative with the Great Taste of Canada.

Encourages Outdoor Appreciation

From hiking in our provincial parks to kayaking on serene lakes, Manitoba’s natural beauty offers countless opportunities for outdoor adventures, which benefit both residents and tourists. By embracing our outdoor spaces, we can enhance our physical and mental health, while inviting visitors to experience the best of what Manitoba has to offer.

Tourism Multiplies the Benefits for Everyone

Tourism promotes wellness, sustainability, local culture, community connection and outdoor appreciation, multiplying the opportunities available to Manitobans and creating a vibrant and connected province of which we can be proud.

Learn more here.